DETROIT – Hey – its, “The Big Cantu” and we just taped an episode of, “Self Talk” the independently produced business television show out of West Bloomfield, Michigan. I was interviewed by Danco Sotirovski and Herb Martin. These two are unique personalities and work with entrepreneurs of all types in S.E. Michigan. Now the theme of the show is pretty interesting because it centers on how we talk to ourselves on a daily basis and how that – self talk – influences our outcomes.
Danco is an online marketer and a business entrepreneur based in Troy and Herb Martin is a college professor in psychology. I come along for the ride as an independent advertising entrepreneur and together we tackled 30 minutes on the air. I hoped my story comes across as believable and sincere but here is the thing. We got three personalities on the air from very different background trying to tell the – Ted Cantu story.
Hopefully, what comes across is this. I grew up in Muskegon early on and was inspired by the cities founder, Charles Hackley who was responsible for much of the towns early growth in the 1800’s. He was big into the lumber trade and put the town on the map. He also was responsible for creating some iconic buildings in the city including the Hackley Public Library. From there my family moved me to Bridgeport, CT where I encounted another larger than life figure – P.T. Barnum, (of the Ringling Bros. Barnum and Bailey Circus fame).
Barnum was an interesting character from the 1800’s and in many ways was the great Godfather of Advertising. Around that same time I discovered Punk Rock which was hugely influential on how I saw the world. I also grew up near New York so I was around lower Manhattan during the age of Warhol and post pop artists like Keith Harring. Saturday Night Live was a big influence too at the time because the cast was making a big noise in film and the show was challenging convention. MTV was another big influence too that came around the same time and what I walked away with was the thought that, “Anything was possible.”
During the show it was a bit of a balancing act to stay on course. We did 5 tapings that day and my hosts didn’t know my story very thoroughly and I wanted to stay on track. The influences that I mentioned have great brands behind them. I was trying to communicate that many businesses in Metro Detroit and lack any sense of branding strategy and in self talk.
I was trying to make an illustration of my colorful background and how it relates to today. It’s interesting that I took the route of advertising over fine art over the years but after going through my story on TV it was pretty obvious.
So, we’ll see how it goes. Hopefully my message will come through and I will come off in a linear approach in delivery.
I see a lot of disconnect too in my life and in my daily interactions with the Michigan audience. Where I say, “push the boundaries of convention” and “raise the roof” a lot of the businesses that I come into contact with are fine with their little pitiful 10% off coupons. I see a lot of these kinds of businesses go under.
This is a huge topic and I will be commenting on it more in detail.
The show will come out sometime next week and I will be posting links to it on here.