Here’s How You Can Get More Customers And More Facebook Likes – DETROIT HOT METRO FINDS

Metro Detroit – I get clients that insist on following me on Facebook. They don’t want my business pages, the want the good stuff. To them that means following my personal page. Now, here’s the thing – I am not a business guy 24 hours a day. That means you will see some jokes on here, bands you won’t like or relate to and authors that you never heard of, (not all of them are business related). It’s as if they are waiting for me to drop the golden truths of advertising or hand out free nuggets of wealth building information. That rarely happens on my personal social media pages.

Meanwhile, these businesses that follow me on social media have NO STORIES, and no culture when it comes to their own companies. You would be surprised to hear this but it is actually astounding. Once in a while you might here about an event, or a random coupon of some sort but there is zero news about them as a company. That is a fatal flaw my friends because this means you are just another huckster out there hawking a product. You are like the apple push cart vendor who is on the street screaming the lowest price. You are boring. You are not going to be very memorable and yet….. you do this month after month. “Why isn’t my phone ringing?” – it is because you are acting and performing like the lowest common denominator. Everyone is doing your act. There is nothing special about what you do. Nobody cares about what you do because you are too bland, too vanilla, you blend in with the curtains.

NEWS CAN TRAVEL FAST – IF YOU ARE OPTIMIZED

Getting an angle, telling stories – that should be your focus. The good news is that news can travel very fast. Lightning fast, if you are optimized and ready for this kind of business. We have tested out many different things in our search engine optimization and the news can go live in as fast as 24 hours. This should be uplifting for all of you. Not many of you guys are doing this.

I have a few theories about why you’re not doing this:

  • You Think You’re Not Interesting Enough?
  • You Believe Pushing News Is Reserved For Only Famous People?
  • You Believe Your Not Big Enough?

There could be a million reasons why you’re not doing this and you need to WAKE UP! Being number one on the search engines is okay but a lot of the companies I see doing it have really nothing to say to the public. Sure there are guys out there who push their phone numbers and their 10% off coupons but they are not engaging people with conversations. And by conversations I mean exchanging valuable bits of information back and forth.

You want proof of this working?  Okay, check this out….

We wrote a piece about the Robyn Hitchcock tour recently at the Ark in Ann Arbor. You’re shaking your head saying, “I never heard of him….”. Join the club, he is not part of the media mainstream but just go here with me for a second. We wrote this concert review about this amazing song writer from Britain and within 24 hours we started to see our stories pop up in the search engine results. This happened for a number of reasons. The main reason why it started to happen was because this bit of news was extremely targeted. It had the right tags in it, the site it lives on was optimized for Google SEO, and it was only a matter of time before this would get indexed properly.

But we didn’t know it was going to jump up THIS fast.

Now, if you have products for sale such as jewelry, retail store items and are shooting to be the lowest price in town this isn’t going to do you a whole lot of good. Or if you just have a service and you want the phone to ring this will not appeal to you.

I’ll be frank with you. That style of business where you just throw a web site up and wait for the phone to ring has been dead since 1994. That sort of thing just doesn’t happen very much anymore. Yet, I see a lot of people who are insistent on running their businesses that way. They carry on like this until their whole business falls apart. I have seen people go out of business by sitting around waiting for the phone to ring.

In todays market you need to be aggressive. You need to punch. You need to hit hard. You need to come out with stories to engage your audience and build a substantial brand. Search engine optimization is great but you need solid brand building to make yourself known. You need readers, you need people to raise their hands asking questions and you need to pump out fresh media on a consistent basis.

That’s why we charge every month for what we do. We create content for companies so you will look interesting out there on the web. We charge for social media posting – not because we are trying to get rich off of you but because we get readers and cause people to raise their hands for more information. That’s what a good web company does and if you’re current web company is not doing that for you… then you need to drop them and get somebody like us…..

Now, enough of all that – let’s look at the results….

 

 

 

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